Customer Experience Intelligence

Your CRM tells you who your customers are. PropCola tells you what they experienced.

PropCola turns customer feedback into clear management intelligence and helping businesses understand experience, salesperson performance, concerns, preferences, competition and decision signals.

We don't replace your CRM. We show you what your customers experience.
Customer Experience Intelligence Dashboard
● Insights
Experience Rating4.2
Information Clarity74%
Top ConcernPrice
Considering Alternatives61%
Management Insight

Customers value the experience, but pricing clarity is emerging as a recurring decision concern.

✓ Customer feedback analysed
↑ Experience trend identified

Your CRM manages the relationship. PropCola reveals the experience.

Your CRM remains the system of record for customers, leads and sales activity. PropCola sits alongside it as a Customer Experience Intelligence layer, capturing structured feedback and turning it into management visibility.

Your CRM

  • Customer and lead information
  • Sales pipeline and opportunities
  • Follow-ups and sales activity
  • Customer management
  • Sales execution

PropCola

  • Customer experience intelligence
  • What customers liked and disliked
  • Concerns, preferences and decision drivers
  • Salesperson performance and information clarity
  • Competition, alternatives and decision signals
  • Trends, patterns and management insights

See the customer experience beyond a single response.

PropCola brings structured customer voice together so management can see the patterns behind individual feedback.

Customer Voice

Understand what customers actually experienced from professionalism and requirement understanding to product or project clarity.

ExperienceProfessionalismRequirementsInformation ClarityLikes & DislikesConcerns

Management Intelligence

Turn feedback into trends and signals across salespeople, locations, showrooms, projects and customer segments.

Salesperson PerformanceCompetitionPreferencesDecision SignalsTrendsManagement Attention

Ask. Listen. Analyze. Understand. Improve.

Tell us what you want to learn. We create the questions, collect the feedback, analyze the responses and give management clear intelligence.

* ASK

Define the questions

Choose the customer experience questions that matter for you from our question bank.

* LISTEN

Capture silent feedback

We capture customers feedback privately without them sharing any of there personal information.

* ANALYZE

Find the patterns

Responses are organized into experience themes, concerns, preferences, competition and decision signals.

* UNDERSTAND

See management signals

Compare trends across people, locations and interactions to see what is working and where attention is needed.

What are customers telling management?

PropCola turns structured feedback into a practical view of the customer experience not just a collection of form responses.

01
What customers likedSee the strongest parts of the showroom, salesperson, vehicle, project or overall interaction.
02
What concerns themIdentify recurring concerns that create hesitation or reduce confidence.
03
What was unclearFind where product, project, pricing, finance or exchange information was not explained clearly.
04
What drives the decisionUnderstand preferences, competing alternatives and the signals behind a purchase or decision.

Illustrative management signals

Experience Rating4.2 / 5
Positive overall experience
Information Clarity74%
Customers understood the information
Top ConcernEmerging
Pricing / value perception
Alternative Consideration61%
Customers comparing other options

Tell us what you want to learn. We'll turn customer voice into intelligence.

A simple campaign can include questionnaire design, feedback collection, customer experience analysis, salesperson performance, customer concerns, competition and decision signals followed by a clear management report.

✓ Questionnaire design
✓ collect private feedback
✓ Customer experience analysis
✓ Salesperson performance insights
✓ Concerns, competition and decision signals
✓ Management intelligence report

One Customer Experience Intelligence platform.

PropCola is designed to work across customer facing businesses while adapting the questions and signals to the interaction that matters.

Automotive Showrooms

Know what customers experience on your showroom floor, including salesperson professionalism, requirement understanding, vehicle feature clarity, pricing, finance, exchange, concerns and competing brands or models.

Real Estate

Understand site visit experience, salesperson performance, project perception, requirement understanding, pricing perception, concerns, competitor projects and purchase signals.

PropCola is not another CRM.

Your existing CRM stays in place. PropCola sits alongside it and focuses specifically on customer experience intelligence and management visibility.

Not a lead management systemWe don't replace your sales pipeline.
Not a follow-up toolYour existing CRM handles sales follow-ups.
Not an ERPWe sit alongside your existing business systems.
Not a ticketing or booking systemWe focus on understanding the customer experience, not managing transactions.

Your customers are already telling you what they think. Are you listening?

Start with one Customer Intelligence Campaign and get a clearer view of experience, salesperson performance, concerns, competition and decision signals.

Have a requirement or want to understand how PropCola can work for your business? You can connect with us using below options.

Clear answers. No unnecessary complexity.

PropCola is designed to add customer experience intelligence without asking your team to replace the systems already in place.

Does PropCola replace our CRM?+
No. Your existing CRM remains the system of record for customer and sales operations. PropCola works alongside it as a Customer Experience Intelligence layer.
What does PropCola help management understand?+
PropCola helps management understand overall experience, salesperson performance, professionalism, requirement understanding, information clarity, likes and dislikes, concerns, preferences, competition, decision drivers and trends.
How is PropCola different from a normal feedback form?+
A normal form mainly collects responses. PropCola structures the questions around the business objective and turns responses into themes, patterns and management intelligence.
Who is PropCola designed for?+
PropCola is designed for owners, business heads, Sales Heads, CRM Heads and management teams in customer facing businesses.