◉
Customer voice
Capture structured, honest feedback at the moments that matter, through simple digital feedback journeys.
What you get
Not just feedback. A clearer picture of the customer experience.
Move beyond individual comments and understand the patterns management can act on.
▥
Management intelligence
See experience ratings, information clarity, recurring concerns, preferences and decision signals in one view.
↗
Actionable patterns
Spot repeated gaps, compare trends over time and identify where teams or processes may need attention.
A different layer
Your CRM manages the relationship. PropCola reveals the experience.
Keep the systems you already use. Add a structured view of what customers are experiencing.
Your CRM
- ✓ Customer and lead records
- ✓ Sales pipeline and follow-ups
- ✓ Sales activity and execution
- ✓ Relationship management
PropCola
- ✓ What customers valued and where they saw gaps
- ✓ Concerns, preferences and decision drivers
- ✓ Salesperson interaction and information clarity
- ✓ Trends, patterns and management insights
Simple by design
Ask. Listen. Analyze. Understand. Improve.
A straightforward process that makes customer feedback useful to management.
01 / DESIGN
Define the questions
Pre-designed industry-specific questions, refined for your business.
02 / CAPTURE
Make feedback easy
Share feedback through QR codes or digital links at relevant touchpoints.
03 / UNDERSTAND
Find the patterns
Responses are organized into themes, ratings, concerns and decision signals.
04 / ACT
Give management clarity
Use dashboards and periodic insights to decide where to improve.
Built for customer-facing teams
Industry context matters. Your questions should reflect it.
PropCola focuses on the customer moments that shape confidence, satisfaction and decisions.
Automotive showrooms & dealerships
Understand showroom visits, product explanations, salesperson interactions, test-drive experience, pricing concerns and purchase considerations.
Real estate & property developers
Understand site visits, project presentation, amenities, location perceptions, pricing clarity, sales interactions and buyer concerns.
Questions shaped around your operation
Start with industry-informed questions and refine them around your customer journey and management priorities.
Designed for clarity
See beyond one response. Understand the bigger picture.
Bring customer signals together into a consistent view of what is working, what is unclear and what deserves attention.
⌁
Experience trends
Track how customer experience changes across selected periods and touchpoints.
◎
Team visibility
Understand feedback themes associated with customer-facing interactions.
◇
Decision signals
See common concerns, alternatives and factors influencing customer decisions.
Start with a conversation
What would you like to understand about your customers?
Tell us about your business and the customer experience you want to improve. We’ll show you how PropCola can help make that feedback visible.
FAQs
Clear answers. No unnecessary complexity.
Is PropCola a CRM?
No. PropCola is a Customer Experience Intelligence platform. It complements your existing CRM by helping management understand what customers experienced and what their feedback reveals.
What kind of feedback can we capture?
You can capture structured feedback about customer interactions, experience ratings, information clarity, concerns, preferences and decision factors. The question set is refined for your industry and business.
Do we need to design all the questions ourselves?
No. PropCola starts with pre-designed industry-specific questions, refined for your business and the outcomes you want management to understand.
Who uses the insights?
Business owners, dealer principals, sales leaders, customer experience teams and management can use the insights to identify patterns and improvement opportunities.
Does PropCola replace our existing systems?
No. It is designed to sit alongside your existing CRM and business processes, adding a structured customer-experience view.